Incentive Games Teams with Aristocrat Interactive for Content Deal
Incentive Games and Aristocrat Interactive are teaming up with a new content deal having been agreed by the two gaming companies.
Titles from Incentive Games will be made available through the Aristocrat Interactive network. ? fielperson, Pixabay
Key Facts:
- The Aristocrat Interactive network is set to feature titles from Incentive Games
- Aristocrat’s online Real Money Gaming (RMG) division is the subject of the fresh agreement
- Better customer engagement promised thanks to deal between two major industry leaders in iGaming
- Incentive Games content includes free-to-play sports games
Aristocrat Interactive’s network will now feature free-to-play and real money gaming (RMG) content from the Incentive Games stable.
Incentive Games is one of the industry’s market leaders, with the company boasting a retention rate of 92% for its titles.
The Edinburgh-based company saw more than ￡38 million paid out in prizes won on its games between Q3 2022 and Q1 2023.
Exciting Opportunity
Both companies have hailed the new partnership as a positive development to be celebrated.
Director of partnerships at Aristocrat Interactive Content & Aggregation, Ashley Bloor, said the firm was “delighted” to now offer Incentive Games content.
He added this will have the result of “further enhancing our ability to provide diverse and dynamic experiences for our customers”.
Bloor said: “This is an exciting opportunity to expand our portfolio, and we look forward to working closely with Incentive Games to create exceptional, tailored experiences that help us deliver premium gaming experiences to our global audience.”
Describing itself as the premier global platform and service provider for the regulated online RMG industry, Aristocrat Interactive recently announced the sale of Plarium Global to Modern Times Group, while its Big Fish Games operation is also being restructured.
Exceptional Aggregator
Incentive Games chief executive John Gordon said his company is “thrilled” to be working with Aristocrat Interactive, which he described as a “renowned industry leader and exceptional aggregator”.
He added Aristocrat Interactive “will showcase our games with the care and attention they deserve”.
Gordon said in a statement: “The agreement marks a landmark moment for our company, opening the door to new markets and enabling us to bring our best-in-class products to new audiences worldwide.”
Aristocrat Interactive appointed Nir Hakarmeli as its new iGaming & Sports managing director recently, with the company also securing exclusive rights to distribute the games portfolio of provider Yggdrasil in North America via the Ignite platform.
