Casino Kings Becoming a Top UK Sports Betting Brand
Thanks to its BetConstruct partnership, Casino Kings’ sports betting section is fast becoming popular.
Casino Kings becoming a key player in UK sports betting. ? JESHOOTS.com, Pexels
Key Facts:
- Casino Kings launched its sportsbook section, which runs on BetConstruct’s platform
- The brand’s sponsorship deals have helped its sportsbook become popular
- It’s experienced a lot of growth, including increases in clicks and membership numbers
Casino Kings, an online casino operated by ProgressPlay Limited, launched back in 2014 and opened its sportsbook section a decade later. The sportsbook, developed in partnership with the platform provider BetConstruct, has enjoyed a lot of success in recent months.
Since launching the sportsbook, Casino Kings’ website impressions have doubled, and its pages have had a 500% increase in clicks. What’s perhaps the most impressive statistic of all is that the brand has more than doubled its members.
Reasons for the Success of Casino Kings’ Sportsbook
There are several key reasons why the sportsbook section of Casino Kings has done particularly well since coming online. The first is that it’s from BetConstruct, an industry-leading supplier of online gambling and betting solutions that uses top-of-the-range technology.
Thanks to BetConstruct, members of Casino Kings have access to a top-quality sportsbook that’s designed to be user-friendly. It comes with a range of convenient features and tools to make it both quick and easy for people to place bets.
The second is that Casino Kings has been carrying out a rather effective sports marketing campaign. The gambling brand has signed a few high-profile sponsorship deals with two prominent football clubs, Hartlepool United F.C. and Wigan Athletic F.C.
It’s also signed a deal with Charlie Edwards, who is currently the World Boxing Council (WBC) World flyweight champion. With these partnerships, Casino Kings has been increasing its brand awareness among both the football and boxing communities.
Lastly, it’s worth mentioning that Casino Kings actively promotes responsible gambling and takes the safety of its members very seriously. The brand’s commitment to a positive gambling experience seems to resonate with people and makes it stand out from its competitors.
Comments on Casino Kings’ Sportsbook Success
Daniel Shannon, the Head of Commercial and Organic Growth at Casino Kings, has said the following about the brand’s sportsbook and its success:
We’ve seen exceptional results since launching our new sportsbook, and we’re thrilled to be connecting with fans through our sponsorships of Hartlepool United, Wigan Athletic, and Charlie Edwards. We’re committed to providing a top-tier betting experience, with a focus on responsible gambling and putting fans at the heart of everything we do.– Daniel Shannon, Casino Kings, Comments on Casino Kings’ Sportsbook Success, European Gaming
He also described the brand’s partnership with BetConstruct as ‘pivotal’ in its growth. Working with BetConstruct seems to have taken Casino Kings to the next level. It will be interesting to see if the brand can build on its success and its next move.
